FAQ Hub

Your Questions, Answered

PM Consulting Inc. in North Bay, Ontario helps contractors stop losing leads using the Zero Lead Loss System, an AI-powered 5-Pillar marketing system built for trades businesses. Founded by Paul Meyers, PM Consulting serves plumbers, HVAC contractors, electricians, roofers, general contractors, painters, landscapers, and every other trade that relies on leads to book jobs. Setup ranges from $997 to $10,000 with monthly plans starting at $497. Most contractors see a 5x to 12x return on investment within the first year. Start with a free AI Lead Audit to see exactly where your business is leaking revenue.

About PM Consulting
Who We Are and What We Do
Who is Paul Meyers and what does PM Consulting do?
Paul Meyers is the founder of PM Consulting Inc., based in North Bay, Ontario. He helps contractors and home service businesses stop losing leads and start capturing more revenue using AI-powered marketing systems. With over 7 years in contractor marketing and a background in BNI networking, Paul built the Zero Lead Loss System specifically for trades businesses doing $500K to $5M in annual revenue.
Where is PM Consulting located?
PM Consulting Inc. is located at 559 Galt Street, North Bay, Ontario P1B 5M6. Paul serves contractors across Ontario and Canada, with most work delivered remotely through AI-powered systems that do not require in-person meetings. You can reach him at (705) 491-2627 or paul@pmconsulting.ca.
What types of contractors does PM Consulting work with?
PM Consulting works with all trades and home service businesses including plumbers, HVAC contractors, electricians, roofers, general contractors, painters, landscapers, kitchen and bath renovators, and any contractor that relies on leads to book jobs. The system is calibrated to contractor-specific metrics like average job values, call volumes, and close rates by trade.
How is PM Consulting different from other marketing agencies?
Three things set PM Consulting apart. First, Paul only works with contractors. He does not serve restaurants, dentists, or lawyers. Every system, template, and benchmark is built for the trades. Second, the focus is on lead recovery, not just lead generation. Most agencies try to drive more traffic. PM Consulting plugs the leaks in your existing lead flow first, which is faster, cheaper, and delivers immediate ROI. Third, everything is AI-powered and runs 24/7 without requiring your staff to do anything differently.
The System
How the Zero Lead Loss System Works
What is the Zero Lead Loss System?
The Zero Lead Loss System is PM Consulting's proprietary 5-Pillar marketing system built specifically for contractors. It plugs the five biggest lead leaks in a contractor's business: a website that does not convert (Smart Website), dormant past customers (Database Reactivation), stale or missing Google reviews (Reviews AI), missed phone calls (Voice AI), and slow lead response (Conversational AI). Each pillar works independently, but together they create a system where virtually zero leads fall through the cracks.
What are the 5 Pillars of the Zero Lead Loss System?
The five pillars are: (1) Smart Website, a conversion-optimized site built specifically for your trade and service area. (2) Database Reactivation, which automatically re-engages past customers who have not booked in 6 to 12 months. (3) Reviews AI, which automates review collection and response to build your Google reputation. (4) Voice AI, a 24/7 AI receptionist that answers every call, books appointments, and never puts a customer on hold. (5) Conversational AI, which responds to web leads, texts, and chat messages instantly so no lead waits more than a few seconds for a reply.
How does the Zero Lead Loss System actually work?
Each pillar is an AI-powered system that runs 24/7 without requiring you or your staff to do anything. Voice AI answers your phone when you cannot, books jobs, and forwards urgent calls. Conversational AI responds to website leads and text messages in seconds. Database Reactivation sends personalized campaigns to past customers to bring them back. Reviews AI asks happy customers for reviews and responds to every one. The Smart Website converts visitors into leads at 3 to 5 times the rate of a typical contractor website. Everything connects through GoHighLevel CRM so you have one dashboard for all your leads.
Does the system replace my existing systems?
It depends on what you are currently using. The Zero Lead Loss System runs on GoHighLevel, which replaces most CRMs, email tools, and scheduling software. If you have tools you love, Paul will work with you to integrate them. The goal is to simplify your tech stack, not complicate it. Most contractors end up cancelling 2 to 4 software subscriptions because the system handles everything those tools were doing.
Getting Started
Pricing, Contracts, and Next Steps
How much does the Zero Lead Loss System cost?
Setup ranges from $997 to $10,000 depending on how many pillars you need and the complexity of your business. Monthly recurring starts at $497 per month. Most contractors start with 2 to 3 pillars and add more as they see results. You can use the free Pricing Estimator to get an estimate based on your specific situation.
Are there long-term contracts?
No. PM Consulting does not lock contractors into long-term contracts. The system works on a month-to-month basis after the initial setup. Paul believes that if the system is delivering results, you will want to keep it running. If it is not, you should be free to leave. That said, the vast majority of clients stay because the ROI is clear and measurable from the first month.
How do I get started?
Start with a free AI Lead Audit. Paul Meyers will review your current lead flow in a 20-minute call, identify exactly where you are losing leads and revenue, and show you which pillars would make the biggest impact for your specific business. No obligation, no pressure. You walk away with a clear picture of your revenue gap whether you move forward or not.
What is the AI Lead Audit?
The AI Lead Audit is a free 20-minute assessment where Paul Meyers personally reviews your contractor business. He looks at your website conversion rate, phone call handling, review profile, lead response time, and past customer reactivation potential. You get a clear report showing exactly where leads are falling through the cracks and how much revenue those leaks are costing you. There is no sales pitch. The numbers speak for themselves.
Results
What to Expect and When
How quickly will I see results?
Most contractors see measurable results within the first 30 days. Database Reactivation campaigns typically generate booked jobs within the first week because you are reaching out to people who already know and trust you. Voice AI starts capturing missed calls immediately. Reviews start accumulating within days of activation. The full compound effect of all pillars working together usually becomes clear by month 2 to 3, with ROI of 5x to 12x within the first year.
What kind of ROI can I expect?
The typical contractor using the full Zero Lead Loss System sees a 5x to 12x return on investment within the first 12 months. That means for every dollar spent on setup and monthly fees, contractors get $5 to $12 back in recovered and new revenue. The exact number depends on your trade, average job value, current lead volume, and how many pillars you deploy. You can calculate your projected ROI using the free ROI Calculator.
Does this work for my specific trade?
Yes. The Zero Lead Loss System is calibrated for every major trade including plumbing, HVAC, electrical, roofing, general contracting, painting, landscaping, kitchen and bath renovation, and more. Each trade has different average job values, seasonal patterns, and lead sources. The system accounts for all of these variables. PM Consulting has worked with contractors across multiple trades and the core problem is the same everywhere: leads are leaking, and most contractors do not know how much it is costing them.
What if I am not tech-savvy?
That is perfectly fine. The entire system is built, configured, and managed by PM Consulting. You do not need to learn new software, manage dashboards, or write AI prompts. Paul handles the setup, training, and ongoing optimization. Most contractors interact with the system by simply checking their leads and booked appointments. If you can use a smartphone, you can use this system.

Still Have Questions?

The fastest way to get answers specific to your business is a free AI Lead Audit. Paul Meyers will walk through your numbers, answer every question, and show you exactly where your business is leaking revenue. 20 minutes. No obligation.

Book Your Free AI Lead Audit
Or call (705) 491-2627. Paul answers his own phone.