The Revenue Gap Assessment from PM Consulting Inc. in North Bay, Ontario is a free interactive tool that shows contractors exactly how much revenue they are losing to missed calls, slow response times, weak follow-up, low review counts, and underperforming websites. Most contractors discover they are leaving $50,000 to $200,000 or more on the table every year. The assessment takes under 2 minutes, requires no email or login, and gives you a complete dollar-value breakdown of every gap in your lead-to-job pipeline. Run your numbers below, then book a free AI Lead Audit for a personalized walkthrough of your results.
Three steps. Under two minutes. A complete picture of where your money is going.
Tell us about your business: monthly leads, average job value, close rate, and team size. No guessing required, just your best estimates.
The assessment analyzes five critical leak points using industry-validated benchmarks from ServiceTitan, Jobber, and Housecall Pro data.
Get a clear breakdown showing exactly how much revenue each gap is costing you, with the biggest opportunities highlighted first.
Five revenue leaks that cost the average contractor $50,000 to $200,000 per year.
62% of calls to contractors go unanswered (ServiceTitan, 2024 Contractor Industry Report). Every missed call is a potential $3,000 to $15,000 job walking to your competitor.
After 5 minutes, your odds of qualifying a lead drop by 80% (InsideSales.com / Harvard Business Review lead response study). Most contractors respond in hours. Some never respond at all.
48% of leads never get a second contact (Housecall Pro, State of Home Services Report). Systematic follow-up sequences recover 15% to 25% of leads that would otherwise disappear.
Contractors with 50+ Google reviews get 3x more leads than those with under 20 (BrightLocal, 2024 Local Consumer Review Survey). Low review counts silently kill your pipeline.
The average contractor website converts at 2% to 3% (Jobber, 2024 Home Service Economic Report). Optimized sites convert at 8% to 12%. That gap is pure money left on the table.
Your combined leaks, stacked up and quantified. This is the number that makes most contractors pause and rethink their entire approach.
Most contractors think their biggest problem is getting more leads. It is not. The biggest problem is losing the leads they already have.
Here is what the data shows: the average contractor loses between 40% and 60% of incoming leads before they ever become jobs (Housecall Pro, State of Home Services Report). Not because the leads are bad. Because the systems to capture, respond, follow up, and convert those leads are broken or missing entirely.
A phone rings at 7pm and nobody answers. A form submission sits in an inbox for 14 hours. A quote goes out with no follow-up sequence behind it. A homeowner searches for a contractor, finds 3 options, and picks the one with 147 Google reviews over the one with 12.
Each of those moments is money walking out the door. The Revenue Gap Assessment puts a dollar figure on each leak so you can prioritize which ones to fix first.
This tool uses the same benchmarks Paul Meyers applies during AI Lead Audits with contractors across Ontario. The calculations are grounded in published data from ServiceTitan, Jobber, and Housecall Pro, calibrated against real results from PM Consulting clients in plumbing, HVAC, electrical, roofing, and general contracting.
The assessment is free, takes under 2 minutes, and requires zero personal information. Your data stays in your browser. If the numbers surprise you (they usually do), the next step is a free AI Lead Audit where Paul walks through your specific situation and shows you exactly which gaps to close first.
The calculator gives you the big picture. A free AI Lead Audit gives you the specific, actionable plan to close the gaps in your business. Paul Meyers will walk through your numbers, show you where the biggest opportunities are, and map out exactly what to fix first.
Book Your Free AI Lead AuditFree. 20 minutes. No obligation. Just clarity on your next best move.