Contractor Marketing Agency

Contractor Marketing Agency

A DFY Engine That Books Jobs

Contractors do not want fluff. You want booked jobs, full calendars, and higher revenue.
If you are in North Bay or Northern Ontario, this guide shows how a contractor-focused marketing system turns clicks into calls, then calls into appointments, then jobs.

Who this is for

Home service contractors who want:

  • More calls and form leads

  • Faster lead response

  • More booked estimates

  • Better close rates and reviews

  • Clear ROI you can see in dollars

At a glance

  • Core channels: Google Search, Google Business Profile, Local SEO pages, PPC, Retargeting, Email and SMS

  • Automations: Missed-call text back, instant SMS, webchat, review capture, reactivation

  • Outcome focus: Appointments and signed work orders, not vanity metrics


What contractors really buy: outcomes

You pay for:

  • Phone ringing, not impressions

  • Estimates booked, not traffic charts

  • Jobs won, not “engagement”

So everything below ties to speed-to-lead, show-rate, close rate, and review velocity. That is how you grow month after month.


The DFY Marketing Engine for Contractors

Channels that drive high-intent demand

  • Google Search, Local Service terms and service-area pages

  • Google Business Profile, posts, products, photos, Q&A, services

  • PPC for “near me,” emergency, and high-margin services

  • Retargeting to recover window-shoppers

Automations that save deals you already earned

  • Instant SMS on new leads

  • Missed-call text back, keep the convo alive when you cannot pick up

  • Webchat that qualifies and books

  • Review requests tied to job completion

Fast response matters. Teams that reply in 1 minute see far higher conversions than those that wait 5 to 30 minutes. Rep.aiAmplemarket

Reviews matter. Most buyers read reviews before they call, and Google is the first stop for local research. Exploding TopicsSearch Endurance

Reporting you can trust

  • Source-to-revenue tracking

  • Call recordings and tagged outcomes

  • Dashboard with booked jobs and marketing cost per job


Pricing and packages, built for outcomes

DFY Contractor Success Engine
Starter plan from $997 per month. Full setup and management. See the landing page for tiers, scope, and current promos. Contractor Success Engine

AI-Employee add-on
Plans start at $397 per month for 24/7 AI receptionist, SMS, missed-call text back, and webchat that books. AI Employee

Package Best for What you get Primary outcomes
Contractor Success Engine, Starter from $997/mo Solo to small teams Search strategy, GBP optimization, high-intent PPC, service pages, retargeting, CRM workflows, reporting More calls, more booked estimates, lower cost per job
AI-Employee, from $397/mo Any size team that misses calls 24/7 call and chat coverage, instant SMS, webchat, missed-call text back, review asks Faster response, higher contact rate, more appointments

Explore the DFY Engine: https://go.contractor-success-system.com/
See AI-Employee: https://ai-employee.ca/


What results can you expect

Every market is different, but across home services you should aim for:

  • 30 to 70 percent of new leads contacted within 1 minute

  • 60 to 90 percent contact rate with missed-call text back and SMS

  • 20 to 40 percent booked-estimate rate from qualified inquiries

  • Continuous review growth, the strongest local trust signal right now

Faster lead response lifts qualification and conversions. Visitors trust businesses with strong, recent Google reviews, and they act on that trust. Hennessey DigitalChili PiperGatherUp


North Bay and Northern Ontario: how we win locally

  • Google Business Profile: categories, services, products, photos, and weekly posts. Profiles influence discovery, calls, and map rankings. Birdeye Experience Marketing platformRed Local SEO

  • Location service pages: Toward each town you serve, with clear CTAs and FAQs

  • Phone coverage: AI-Employee answers, texts back, and books when crews are busy

  • Reviews: request on every completed job, reply to all reviews


30-day rollout plan

Week 1

  • Discovery, goals, offer clarity

  • Tracking, call recording, CRM, number routing

Week 2

  • Google Business Profile overhaul

  • High-intent PPC build

  • Webchat and missed-call text back live

Week 3

  • First service-area pages published

  • Review engine on

Week 4

  • Retargeting live

  • KPI review, budget adjust, next pages queued


Why speed-to-lead and reviews change revenue

  • Leads decay fast. Waiting 30 minutes kills contact rates and deal odds. Respond in 1 minute when you can. Rep.aiAmplemarket

  • Reviews drive clicks, calls, and rankings. Most buyers say reviews influence their choice. Exploding Topics


FAQs

Do you lock me into long contracts
No. We earn it monthly.

Can you work with my CRM
Yes. We set clear handoffs so nothing slips.

What KPIs do you report
Calls, forms, booked estimates, jobs won, spend, and ROI.

What if I miss calls
AI-Employee covers calls and chat, sends instant SMS, and books. Plans start at $397 per month. AI Employee


Ready to stack your calendar

Paul Meyers North Bay Ontario
About the author

Paul Meyers

Paul is a digital marketing specialist who has been serving and consulting clients in the digitial space since 2016.

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