Does This Sound Like You?
You've been putting in immense effort to expand your enterprise, yet you're beginning to feel swamped. Numerous marketing tactics are available to investigate, but you lack the time and proficiency to execute all of them.
You're aware of the triumphs other companies have experienced using Facebook and Google Ads, but you're uncertain about how to initiate the process or if it's the most suitable option for your organization.
You don't need to feel overwhelmed or lost in the world of digital marketing any longer. PM Consulting is here to help you navigate through the complexities of Facebook and Google Ads, delivering tailored solutions that address your unique business needs.
Our comprehensive services are designed to make online advertising more accessible and effective for businesses like yours, providing you with the support and expertise needed to achieve your marketing goals.
Let us take care of the advertising details, so you can focus on what you do best: running your business.
Below, you'll find an overview of the Facebook and Google Ads services we offer to help you grow and succeed in the digital landscape.
Our Paid Ads Services
PM Consulting guides you in managing your Facebook and google ad spend by establishing budgets, scheduling ads, and tracking performance. We collaborate with you to determine the most cost-effective strategy for achieving your campaign objective.
Our team at PM Consulting is experienced in creating targeted, high-performing Facebook advertising campaigns. We will work with you to understand your business goals and develop a customized Facebook Ads strategy that delivers results.
Facebook Ads are a highly effective way to target specific audiences and increase your online presence. With over 2.8 billion monthly active users, Facebook offers a vast platform for businesses to engage with potential customers.
At PM Consulting, we provide end-to-end Facebook advertising solutions, from campaign setup to ad creative design and performance monitoring.
Facebook Ad Campaign Strategy
Our team at PM Consulting works with you to develop a results-driven Facebook campaign strategy tailored to your unique business goals.
We choose the right campaign objectives, set up your ad account, and select your target audience to ensure your ads reach the right people.
Facebook Ad Types and Creatives
We understand that every business is different, which is why we offer various ad formats, including image, video, carousel, and collection ads.
Our team of talented designers and copywriters crafts compelling ad creatives that resonate with your target audience and inspire action.
Facebook Ads Manager and Performance Analysis
With our expert guidance, you can leverage the Facebook Ads Manager to track the success of your campaigns.
We provide ongoing performance analysis and optimization to make your ads continually deliver the best results.
Google Ads Campaign Strategy
Our team will work closely with you to develop a custom campaign strategy designed to drive conversions, build brand awareness, or achieve other specific objectives.
We will set up your Google Ads account, select the right campaign types, and identify the most effective targeting options for your business.
Google Ads Types and Creatives
We offer a wide range of Google ad types to suit your unique business needs, including search, display, video, and shopping ads. Our team designs creatives that will capture your target audience’s attention and encourage them to take action.
Images, videos, audio, and other formats that are delivered to users are examples of creatives.
Google Ads Keyword Research and Targeting
Using keywords in Google ads is important because it helps to ensure that your ads are shown to the right people at the right time.
By including relevant keywords in your ad copy and targeting options, you can increase your ad’s relevance and quality score, which can lead to higher ad rankings and lower cost-per-clicks.
PM Consulting’s in-depth keyword research identifies high-impact keywords to maximize your return on investment.
Google Ads Dashboard and Performance Analysis
We provide ongoing performance analysis and optimization to ensure your Google Ads campaign continues to deliver the best possible results.
With our expert guidance, you can leverage the Google Ads Dashboard to track your campaign success and make informed decisions about your advertising strategy.
Ad Creation & Optimization
Our team will design compelling, relevant ads in the proper ad format. We will continually optimize your ads to ensure they are delivering maximum results.
We will manage your Google Ads campaigns from start to finish, monitoring performance, adjusting targeting, and making data-driven decisions to maximize your investment.
Google Ads is a powerful advertising platform that enables businesses to target potential customers who are actively searching for products or services like yours.
At PM Consulting, we offer comprehensive Google Ads services, from account setup to keyword research, ad creation, and performance monitoring.
The Benefits of Paid Ads
Investing in paid advertising is advantageous to businesses of all sizes. By leveraging the power of Facebook and Google Ads, you can effectively reach your target audience, drive growth, and achieve your marketing goals.
Here are some key benefits of paid ads that make them an essential component of any successful digital marketing strategy.
One of the main strengths of paid campaigns is their ability to target specific audiences. Both Facebook and Google Ads offer advanced targeting options that allow you to reach potential customers based on demographics, interests, behaviors, and more.
This increases the likelihood of conversions and reduces wasted ad spend.
While organic marketing efforts can take time to deliver results, paid ads can provide immediate exposure and traffic.
When you launch a well-crafted ad campaign, you can start seeing an increase in website visits, leads, or sales within a short period of time.
Paid ads can significantly improve your online visibility, helping you stand out in a crowded marketplace.
With billions of users on Facebook and Google, your ads have the potential to reach a vast audience, increasing brand awareness and driving more traffic to your website.
Both Facebook and Google Ads platforms allow you to set your own advertising budget, enabling you to control costs and make the most of your marketing investment.
You can start with a small budget and scale up as you see results. Ideally, a marketing budget has some flexibility and a business owner can allocate more funding to higher-performing ads.
Paid campaigns provide detailed performance metrics that enable you to track the success of your campaigns and make data-driven decisions.
With insights into clicks, impressions, conversions, and more, you can optimize your ads and targeting to continually improve your results and maximize your ROI.
Increased Brand Credibility
When your business consistently appears at the top of search results or in targeted social media feeds, it can enhance your brand's credibility and trustworthiness.
Paid ads can help you build a strong online reputation, positioning your business as an industry leader and making it more likely that potential customers will choose you over your competitors.
By investing in paid ads, you gain a competitive edge over businesses that rely solely on organic marketing efforts. By using both paid ads and organic marketing, you can diversify your channels and mitigate the risk of having a single channel that underperforms.
With a well-executed ad campaign, you can capture more market share, attract new customers, and stay ahead of your competition.
Why Choose PM Consulting for Facebook &
At PM Consulting, we understand the importance of a results-driven advertising strategy for growing your business.
Our team of skilled professionals is dedicated and committed to delivering exceptional results that align with your marketing goals. Here's why you should choose PM Consulting for your Facebook and Google Ads needs:
Comprehensive and Customized Solutions
We recognize that every business is unique, and a one-size-fits-all approach doesn’t work.
Our team takes the time to understand your specific campaign objective and develops tailored Facebook and Google Ads strategies that drive tangible results.
Proven Expertise and Experience
Our seasoned team of digital marketing professionals has extensive experience in managing successful Facebook and Google Ads campaigns across various industries.
We stay up-to-date with the latest trends and best practices to ensure your campaigns stay ahead of the curve.
Transparent Communication and Reporting
At PM Consulting, we believe in maintaining open and transparent communication with our clients.
We provide regular updates on your campaign performance, share insights and recommendations, and ensure you have a clear understanding of the results we’re achieving.
Data-Driven Decision Making
We leverage advanced analytics and data-driven insights to inform our advertising strategies, ensuring your campaigns are optimized for maximum ROI.
Our team continuously monitors and adjusts your campaigns based on performance data to achieve the best possible results.
Long-Term Partnership and Support
Our commitment to your success goes beyond the initial campaign setup.
We provide ongoing support, performance analysis, and optimization to ensure your Facebook and Google Ads campaigns continue to deliver exceptional results as your business grows.
As a digital marketing agency based in North Bay, we have an intimate understanding of the local market and know how to create advertising campaigns that resonate with our community.
Our team is skilled in crafting Facebook and Google Ads campaigns that utilize the latest tools, techniques, and best practices to ensure your business stands out from the competition.
Precise Audience Targeting with
Reaching the right audience is crucial for the success of your Facebook and Google Ads campaigns. At PM Consulting, we specialize in precise audience targeting, ensuring your ads are shown to potential customers who are most likely to be interested in your products or services.
In-Depth Audience Analysis
Our team conducts thorough audience analysis to gain a deep understanding of your ideal customers.
We consider demographics, interests, behaviors, and more to create detailed audience profiles that inform our targeting strategies.
Customized Targeting Techniques
Leveraging our audience analysis, we develop customized targeting techniques for your Facebook and Google Ads campaigns.
Our expert team utilizes a variety of targeting options, including location, age, gender, interests, and behaviors, to ensure your ads reach your ideal audience.
Improved Campaign Performance
Precise audience targeting not only helps you connect with potential customers but also improves your overall campaign performance.
By focusing on the right audience, you can achieve higher click-through rates, better engagement, and ultimately, more conversions.
Types of Ads We Can Help With
At PM Consulting, we understand that every business has unique advertising needs.
That's why we offer a wide range of ad types for both Facebook and Google Ads platforms, ensuring your campaigns are tailored to your specific goals and target audience.
Our team of experts can help you create and manage various Facebook ad types, including:
We also specialize in creating and optimizing different Google ad types, such as:
Video Ads (YouTube)
App Campaign Ads
Local Services Ads
Choose PM Consulting for your Facebook and Google Ads needs, and experience the benefits of working with a dedicated team of experts who prioritize your business goals and success.
Get started today by requesting a digital report to see how your business is performing online compared to your competition.
Paid Ads - Case Studies and Testimonials
At PM Consulting, we pride ourselves on delivering outstanding results for our clients. Our Facebook and Google Ads services have helped numerous businesses in North Bay, ON, achieve their marketing goals and drive significant growth.
Don't just take our word for it—check out these case studies and testimonials from satisfied clients who've experienced the impact of our advertising expertise firsthand.
Case Study: Local Retail Store Boosts Sales
A local retail store in North Bay was struggling to reach new customers and increase sales. They partnered with PM Consulting to create a targeted Facebook Ads campaign, focusing on promoting their top-selling products. Within just three months, the store saw a 60% increase in sales and significant growth in its customer base.
"Working with PM Consulting has been a game-changer for our business. Their Facebook Ads expertise has helped us reach new customers and significantly increase our sales. We couldn't be happier with the results!"
Case Study: Restaurant Gains New Customers with Google Ads
A popular restaurant in North Bay wanted to expand its customer base and increase reservations. PM Consulting developed a Google Ads campaign targeting local food enthusiasts searching for dining options. The campaign led to a 40% increase in reservations and a 35% increase in website traffic within just two months.
"Thanks to PM Consulting, our restaurant has seen a tremendous growth in reservations and website traffic. Their Google Ads campaign has brought in new customers who have now become regulars. We highly recommend PM Consulting for their outstanding services!"
Testimonial: Fitness Studio Sees Membership Growth
"We partnered with PM Consulting to help us promote our fitness studio through Facebook and Google Ads. Their team's expertise and dedication to our success have led to a substantial increase in our membership numbers. We couldn't have done it without them!"
Testimonial: E-commerce Store Experiences Revenue Boost
"After launching our e-commerce store, we struggled to drive traffic and generate sales. PM Consulting came to our rescue with a strategic combination of Facebook and Google Ads campaigns. Our revenue has more than doubled since working with them, and we couldn't be more grateful!"
Ready to Transform Your Online Presence with
If you're ready to elevate your online presence and boost your business's growth with expertly managed Facebook and Google Ads campaigns, look no further than PM Consulting.
Contact us today to learn more about our services and how we can help your North Bay-based business thrive in the competitive digital landscape.
Understanding how your competitors are performing online is crucial to staying ahead in today’s competitive market.
Our team will conduct an in-depth analysis of your competition’s online presence, identifying areas where you can outperform them and capitalize on untapped opportunities.
Our report will evaluate your website’s overall performance, including its load times, mobile responsiveness, and user experience. We will provide actionable insights to help you optimize your website for better search engine rankings and increased user engagement.
Social Media Presence
We will assess your social media presence, analyzing your current strategy, engagement levels, and overall effectiveness.
Our team will provide recommendations on how to improve your social media marketing efforts to increase brand awareness and drive more traffic to your website.
Online Advertising Performance
Our team will review your existing online advertising campaigns, evaluate their performance, and identify areas with room for improvement.
We will provide you with data-driven feedback so that you can optimize your advertising efforts, increase ROI, and generate more leads for your business.
Search Engine Optimization (SEO)
Our report will analyze your website’s SEO performance, identifying areas where you can improve your search engine rankings and attract more organic traffic. We will provide you with actionable recommendations on how to optimize your website for better search visibility.
Conversion Rate Optimization (CRO)
We will examine your website’s conversion rate, identifying areas where you can improve the user experience to drive more conversions. Whether its catalog sales, store traffic, app installs, or more — our team can help you track it.
Our team will provide you with data-driven recommendations on how to optimize your website and run Facebook ads for increased revenue and customer acquisition.
Frequently Asked Questions About Facebook & Google Ads in Ontario
Which one is better, Facebook or Google Ads?
Neither and both. Google ads reach people who are actively searching for a product, which means they are ready to buy.
Users exposed to Facebook ads are not actively looking – but are likely interested. They are very good at generating brand awareness. Both of them use pay-per-click.
How much do Facebook and Google Ads cost?
The cost of Facebook and Google Ads depends on your budget, industry, competition, and the specific objectives you want to achieve.
At PM Consulting, we work with you to develop a customized advertising strategy that aligns with your budget and delivers the best possible ROI.
How do I know if Facebook and Google Ads are right for my business?
If you’re looking to expand your online presence, reach new customers, and drive growth, Facebook and Google Ads are powerful tools that can help you achieve your goals.
Our team at PM Consulting can help you determine if these advertising platforms are the right fit for your business and develop a tailored strategy for success.
Can I manage Facebook and Google Ads on my own?
While it’s possible to manage your advertising campaigns on your own, partnering with a professional digital marketing agency like PM Consulting can save you time and resources while delivering better results.
Our team of experts has the experience and knowledge to optimize your campaigns and help you achieve your marketing goals more efficiently.
What is the difference between Facebook Ads and Google Ads?
The Facebook Ads platform is a social media strategy that allows businesses to target users based on their interests, behaviors, and demographics. Google Ads, on the other hand, is a search engine advertising platform that allows businesses to target users based on their search queries.
Both platforms offer unique targeting options and can be used together to create a comprehensive online advertising strategy.
For how long can I run Facebook and Google Ads campaigns?
Facebook and Google Ads campaigns can be run indefinitely. You can also pause them and resume them at a later date.
For example, you might do this for a seasonal service. PM Consulting will work with you to determine the appropriate timing for your campaign that works with your ad budget.
How do I know if my Facebook and Google Ads campaigns are working?
At PM Consulting, we believe in data-driven results. We will closely monitor the performance of your campaigns, providing you with regular reports and updates on key metrics such as impressions, clicks, conversions, and ROI.
Our team will also make data-driven optimizations to your campaigns to ensure they continue to deliver maximum results.
Can I target specific locations with my Facebook and Google Ads campaigns?
Yes, both Facebook and Google Ads platforms offer robust location targeting options, allowing you to target users in specific cities, regions, or countries.
As a North Bay-based digital marketing agency, we have a deep understanding of the local market and can help you create targeted advertising campaigns that resonate with your desired audience.
How long does it take to see results from Facebook and Google Ads campaigns?
The timeline for seeing results from Facebook and Google Ads campaigns can vary depending on factors such as your industry, competition, and advertising objectives. However, one of the advantages of online advertising is the ability to quickly gather data and make adjustments to improve performance.
With proper management and optimization, you can typically expect to see positive results within weeks of launching your campaigns.
Grow Your Business with Expertly Managed Facebook & Google ads
At PM Consulting, our mission is to help your business reach its full potential by leveraging the power of Facebook and Google Ads. We are committed to delivering results-driven strategies that drive traffic, increase brand awareness, and generate more leads and sales for your North Bay-based business.
Stay Ahead of the Curve with Cutting-Edge Advertising Techniques
In the ever-evolving world of digital marketing, staying up-to-date with the latest trends and best practices is crucial to maintaining a competitive edge. At PM Consulting, we are constantly researching and implementing new techniques to ensure your Facebook and Google Ads campaigns are at the forefront of innovation.
Comprehensive Reporting and Transparent Communication
We believe in the importance of transparent communication and keeping our clients informed about the progress of their campaigns. Our team will provide you with comprehensive, easy-to-understand reports that detail the performance of your Facebook and Google Ads campaigns, offering insights and recommendations for improvement.
How is my business performing online?
Request a digital report of how your business is doing online. Our comprehensive report will provide you with valuable insights into your online performance and offer actionable recommendations to help you stay ahead in the ever-evolving digital landscape.