7 steps for successful contractor marketing

Local SEO Expertise
Step 1

Reputation Management

Ratings and reviews play a significant role in a business's success, and positive reviews can increase sales in multiple ways. They can help to improve brand consistency, build trust with potential customers, and ultimately persuade them to make a purchase. A high number of reviews has a bigger influence on purchase decisions than an overall rating.

This means that even if a product has a lower rating but more reviews, consumers are more likely to buy it. This emphasizes the importance of encouraging customers to write reviews to increase the volume of reviews for your products or services. To secure more reviews with higher ratings, there are several strategies that businesses can implement.

For instance, businesses can request feedback from their customers, either through automated review request emails, social media campaigns, or by providing incentives such as discounts for future purchases. Additionally, businesses can encourage satisfied customers to leave reviews on various platforms such as Google, Yelp, or social media pages.

Responding to reviews, both positive and negative, can also help to build trust and loyalty with customers and showcase a business's dedication to providing excellent customer service Increasing the volume of reviews and maintaining higher ratings can positively impact a business's sales. Encouraging customers to leave feedback and responding to their reviews can help to improve brand reputation and loyalty.

Therefore, businesses should focus on building a strategy to increase the number of positive reviews and ratings to enhance their online presence and drive sales. We will design a complete strategy to secure reviews easily and quickly building know me, like me and trust me in the eyes of your future customer.

Step 2

Sales & marketing cRM

Implementing a Sales and Marketing CRM can significantly improve a business owner's ability to capture, nurture, and close more deals while building lifelong relationships with their customers.

By providing a 360-degree view of the customer, a CRM helps sales and marketing teams identify untapped opportunities in existing relationships, reducing the need for dead-end leads and cold calling.

A CRM can improve lead conversion rates by up to 300%, customer retention by 27%, and shorten sales cycles by 24%.

Additionally, a CRM improves sales and marketing alignment, making it easier for teams to sync and share data, and streamlining time-consuming tasks.

By using a Sales and Marketing CRM, business owners can increase employee productivity, improve customer satisfaction, and ultimately drive more revenue for their business.

We setup a complete CRM with desktop and mobile access for our clients to drive more sales and revenues all while building a database of buyers and prospects.

Local SEO Expertise
Step 3

database reactivations

Database reactivation campaigns are an effective way to re-engage with a business's existing customer base and anyone who has expressed interest in the company but has lapsed.

By reaching out to dormant leads or customers, a business can potentially bring them back to the table without spending any money on ads. Developing a customer reactivation strategy involves preparing messaging that varies based on the lead's history with the brand, including how long they've been inactive.

By offering a solid deal or incentive, businesses can effectively capture the attention of their lapsed customers or leads and potentially convert them into repeat buyers, ultimately driving more revenue and growth for the business.

We will design and automate a database reactivation campaign based on our clients best selling offer and drive potential customers back to the customer for 2nd, 3rd or 4th money opportunities.

Step 4

website audit / optimizations

It is crucial for businesses to audit and optimize their websites for SEO because it directly affects their online visibility and overall success.

Through an SEO audit, businesses can identify areas that need improvement and develop a strategy to enhance their website's performance.

SEO efforts include various elements such as keyword research, content optimization, on-page optimization, link building, and local SEO, all of which can impact a website's ranking on search engines like Google.

A website that appears higher in search engine results pages (SERPs) is more likely to attract visitors and potential customers. Moreover, optimizing a website for SEO involves constantly updating and improving it, ensuring that it stays relevant and trustworthy for web users.

Overall, an SEO audit and optimization process can help businesses increase their online visibility, attract more visitors, and ultimately drive more conversions and revenue.

Our team will create a website audit and strategize on the best optimization for your website.

Local SEO Expertise
Step 5

gMB Optimizations

Optimizing your Google Business Profile is crucial for any business looking to attract new customers online.

Here are some strategies that can help you play nice with Google and optimize your profile to drive more traffic to your business:

First, ask for reviews from satisfied customers. Reviews can significantly impact your ranking and provide social proof to potential customers, making them more likely to choose your business over competitors.

Second, add job-related photos to your profile to give potential customers a visual representation of your business, products, and services. Make sure to use high-quality images that accurately represent your business.

Third, optimize your description and ensure that you're in all the right categories. Use keywords that your target audience uses to find businesses like yours. Make sure that your description is concise, informative, and engaging.

Lastly, add products to your listing. This can help you rank higher in search results and make it easier for potential customers to find your products.

By implementing these strategies, you can improve your visibility, attract more customers, and grow your business.

Our team will strategize content and optimization to ensure Google will view your business as a trusted provider of your products and services.

Step 6

lead generation

Part of our lead generation strategy is to setup a digital storefront and potential additional online assets to drive exclusive lead opportunities to your business.

Our rank and rent style of digital storefronts ensures we have more “lines” in the water, helping you dominate in your local search area.

Lead generation is a crucial aspect of any business looking to grow and expand. A "lead" is a potential customer who has expressed interest in a product or service and provided their contact information for future follow-up.

One way to generate leads is through a digital storefront or website, which can serve as a hub for online traffic to convert into leads. Setting up a digital storefront is part of a lead generation strategy that involves identifying and targeting potential customers through various marketing channels like social media, blogs, search engine optimization (SEO), pay-per-click (PPC) advertising, and more.

By creating compelling content on these channels, businesses can drive traffic to their digital storefront and convert that traffic into leads.

Additionally, using a rank and rent approach to digital storefronts can ensure that a business has multiple online assets that generate leads and increase their visibility in local search results.

By implementing a lead generation strategy that includes a digital storefront and other online assets, businesses can increase their chances of acquiring exclusive lead opportunities and growing their customer base.

Contact us today and lets dominate your competition.

Local SEO Expertise
Step 7

reporting / analytics

Reporting and analytics are essential components of any successful business. While they may seem similar, they serve different purposes and require different processes. Analytics is the process of gathering and analyzing data to gain insights into business performance, customer behavior, and market trends, with the goal of identifying opportunities for improvement and growth.

Reporting, on the other hand, is the process of presenting data in a clear and concise way to help stakeholders understand business performance and make informed decisions. It involves compiling and presenting data in an organized and easily understandable format, such as dashboards or reports.

To ensure that a business is meeting or exceeding its goals and targets, it's important to have a system in place for regular reporting and analysis of performance metrics. This can involve tracking key performance indicators (KPIs) such as revenue, customer acquisition cost, and customer lifetime value, and comparing these metrics to past performance and industry benchmarks.

By analyzing this data, businesses can identify areas for improvement and make data-driven decisions to optimize performance. It's important to involve the entire team in the reporting and analytics process, from setting goals and targets to interpreting data and making decisions.

This ensures that everyone is aligned and working towards the same objectives, and that everyone has a clear understanding of how their work contributes to overall business success. Overall, implementing regular reporting and analytics is crucial for businesses to stay competitive and achieve long-term success.

Plans & Pricing For
Contractor Success System

Essentials

for Individuals or start up essentials
$1597/month
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Reviews & Reputation Management

  • Get New Reviews Automatically
  • Google Direct Reviews
  • Respond To Reviews In One Place
  • Review Sharing On Social Sites

2 Way Text & Email Messaging

  • Streamline Communication Into 1 Inbox: Facebook Messenger, Email, SMS, Webchat, Google Messaging, Etc
  • Reply To Leads & Customers With Inbox
  • Chat In Real Time With Livechat
  • Mobile App For Easier Communication On The Go

Live 2 Way Web Chat

  • Increase website conversions with an on-site chat widget that moves conversations to text.

GBP Call Tracking & Missed Call Text Back

  • Increase website conversions with an your GBP call tracking & replies all while monitoring missed calls and using auto text back feature

Facebook Messenger Integration

  • Integrate your companies Facebook account to utilize messenger in all communications with ease

Text To Pay

  • Make charging and collecting money easy with our Text-2-Pay payment feature using Stripe or PayPal integration

Sales & Marketing CRM Platform

  • Our all-in-one proprietary sales and marketing CRM platform to solve your businesses communication and relationship building

Quarterly Database Reactivation Campains

  • Our team will build out your quarterly database reactivation campaign with your proven offer(s) to target your customers with ad spend money.

Website Audit then Optimize

  • Our team will run a full audit on your website and then optimize those recommendations to help with your Google rankings

GBP Optimizations

  • Your Google Business Profile listing is free, however if not properly optimized you will miss a lot of calls and sales opportunities.

Lead Generation – Digital Properties

  • Our team will build a custom online digital property to drive additional exclusive leads to your business.

Monthly Reporting & Analytics

  • We will provide monthly analytics and reporting for you and your team to evaluate.
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Our Satisfied Customers

Paul and his dedicated staff certainly rank at the top. They will bring your business to new levels with ease. A group that has always been a pleasure to work with in confidence! Thank you Paul!

Your team has worked tirelessly on our project. Paul has made us very happy with the end result and we will be coming back. Your fresh ideas and deep insight of the marketing tools used has impressed us. We have received many compliments on the site and its functionality is superb. Great job done!

There is so much i can say about Paul Meyers Consulting, so here is the long and short of it. I came to Paul to get my site ranking better and to get more traffic. SEO is the what I needed with a few other things that Paul guided me. If your company is not on page one, you are not getting the calls you should. So you need to call Paul Meyers Consulting to get you ranking today not tomorrow. Thanks Paul for your great work!

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