Contractor Marketing Agency
A DFY Engine That Books Jobs
Contractors do not want fluff. You want booked jobs, full calendars, and higher revenue.
If you are in North Bay or Northern Ontario, this guide shows how a contractor-focused marketing system turns clicks into calls, then calls into appointments, then jobs.
Who this is for
Home service contractors who want:
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More calls and form leads
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Faster lead response
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More booked estimates
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Better close rates and reviews
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Clear ROI you can see in dollars
At a glance
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Core channels: Google Search, Google Business Profile, Local SEO pages, PPC, Retargeting, Email and SMS
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Automations: Missed-call text back, instant SMS, webchat, review capture, reactivation
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Outcome focus: Appointments and signed work orders, not vanity metrics
What contractors really buy: outcomes
You pay for:
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Phone ringing, not impressions
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Estimates booked, not traffic charts
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Jobs won, not “engagement”
So everything below ties to speed-to-lead, show-rate, close rate, and review velocity. That is how you grow month after month.
The DFY Marketing Engine for Contractors
Channels that drive high-intent demand
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Google Search, Local Service terms and service-area pages
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Google Business Profile, posts, products, photos, Q&A, services
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PPC for “near me,” emergency, and high-margin services
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Retargeting to recover window-shoppers
Automations that save deals you already earned
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Instant SMS on new leads
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Missed-call text back, keep the convo alive when you cannot pick up
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Webchat that qualifies and books
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Review requests tied to job completion
Fast response matters. Teams that reply in 1 minute see far higher conversions than those that wait 5 to 30 minutes. Rep.aiAmplemarket
Reviews matter. Most buyers read reviews before they call, and Google is the first stop for local research. Exploding TopicsSearch Endurance
Reporting you can trust
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Source-to-revenue tracking
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Call recordings and tagged outcomes
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Dashboard with booked jobs and marketing cost per job
Pricing and packages, built for outcomes
DFY Contractor Success Engine
Starter plan from $997 per month. Full setup and management. See the landing page for tiers, scope, and current promos. Contractor Success Engine
AI-Employee add-on
Plans start at $397 per month for 24/7 AI receptionist, SMS, missed-call text back, and webchat that books. AI Employee
Package | Best for | What you get | Primary outcomes |
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Contractor Success Engine, Starter from $997/mo | Solo to small teams | Search strategy, GBP optimization, high-intent PPC, service pages, retargeting, CRM workflows, reporting | More calls, more booked estimates, lower cost per job |
AI-Employee, from $397/mo | Any size team that misses calls | 24/7 call and chat coverage, instant SMS, webchat, missed-call text back, review asks | Faster response, higher contact rate, more appointments |
Explore the DFY Engine: https://go.contractor-success-system.com/
See AI-Employee: https://ai-employee.ca/
What results can you expect
Every market is different, but across home services you should aim for:
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30 to 70 percent of new leads contacted within 1 minute
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60 to 90 percent contact rate with missed-call text back and SMS
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20 to 40 percent booked-estimate rate from qualified inquiries
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Continuous review growth, the strongest local trust signal right now
Faster lead response lifts qualification and conversions. Visitors trust businesses with strong, recent Google reviews, and they act on that trust. Hennessey DigitalChili PiperGatherUp
North Bay and Northern Ontario: how we win locally
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Google Business Profile: categories, services, products, photos, and weekly posts. Profiles influence discovery, calls, and map rankings. Birdeye Experience Marketing platformRed Local SEO
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Location service pages: Toward each town you serve, with clear CTAs and FAQs
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Phone coverage: AI-Employee answers, texts back, and books when crews are busy
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Reviews: request on every completed job, reply to all reviews
30-day rollout plan
Week 1
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Discovery, goals, offer clarity
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Tracking, call recording, CRM, number routing
Week 2
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Google Business Profile overhaul
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High-intent PPC build
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Webchat and missed-call text back live
Week 3
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First service-area pages published
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Review engine on
Week 4
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Retargeting live
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KPI review, budget adjust, next pages queued
Why speed-to-lead and reviews change revenue
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Leads decay fast. Waiting 30 minutes kills contact rates and deal odds. Respond in 1 minute when you can. Rep.aiAmplemarket
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Reviews drive clicks, calls, and rankings. Most buyers say reviews influence their choice. Exploding Topics
FAQs
Do you lock me into long contracts
No. We earn it monthly.
Can you work with my CRM
Yes. We set clear handoffs so nothing slips.
What KPIs do you report
Calls, forms, booked estimates, jobs won, spend, and ROI.
What if I miss calls
AI-Employee covers calls and chat, sends instant SMS, and books. Plans start at $397 per month. AI Employee
Ready to stack your calendar
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See DFY pricing and outcomes: https://go.contractor-success-system.com/
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Learn the system: https://contractor-success-system.com/
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Add 24/7 phone and chat coverage: https://ai-employee.ca/
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Or book a call at https://pmconsulting.ca/