PM Consulting Inc. in North Bay, Ontario builds custom GoHighLevel workflows and automations tailored specifically to how your contracting business operates. A custom workflow is an automated sequence of actions triggered by real events in your business: a new lead comes in, a call gets missed, an estimate goes unanswered, a job gets completed. Instead of relying on your memory or a sticky note, the system responds instantly and follows up automatically. Every workflow is built around your sales process, your team, and your service area. This is not template automation. This is your business logic, running 24/7 inside GoHighLevel, making sure no lead slips through the cracks and no opportunity gets forgotten.
A workflow is a set of automated actions that fire when something specific happens. A lead fills out your contact form. Someone calls and you miss it. A customer leaves a review. An estimate sits untouched for three days. Each of these events can trigger an automatic response: a text message, an email, a task assignment, a pipeline update, or an entire follow-up sequence.
The difference between a contractor who closes 30% of leads and one who closes 60% usually comes down to speed and consistency of follow-up. Custom workflows handle both. They respond faster than any human can, and they never forget to follow up. PM Consulting builds these workflows inside GoHighLevel, configured to match the way your business actually runs.
Simple concept, powerful execution. Something happens, the system responds, you get results.
Something happens in your business. A form gets submitted, a call goes unanswered, a job is marked complete, or a contact sits idle for 90 days. The trigger starts the automation.
The system executes a response automatically. Send a text, fire an email, assign a task, update a pipeline stage, wait two days and follow up again. Multiple actions can chain together.
Leads get responded to in seconds. Estimates get followed up on time. Reviews get requested after every job. Your pipeline stays full and nothing falls through the cracks.
These are the automations that make the biggest difference for contracting businesses. Each one is built custom to your process.
Each pillar in the Zero Lead Loss System does one thing well. Workflows are the connective tissue that makes them work as a single machine.
Your Smart Website captures a lead. A workflow instantly notifies you and sends a text to the prospect. Conversational AI engages them in real-time while the workflow adds them to your pipeline and starts an email nurture. When Voice AI picks up a call after hours, a workflow logs the conversation, creates a contact, and queues a morning follow-up task. After the job is done, a workflow triggers a Reviews AI request. Six months later, a Database Reactivation workflow re-engages that same customer with a seasonal offer.
Without workflows, each pillar operates in isolation. With them, you have a system that captures, nurtures, converts, and retains customers automatically. That is the difference between a collection of tools and a marketing machine.
Most CRM platforms give you templates. Templates are a starting point, not a solution. Here is the difference.
The AI Lead Audit is a free 20-minute call where we map your current lead flow, find the gaps, and show you exactly which workflows will have the biggest impact on your close rate and revenue.
We map your current lead flow and follow-up process
We identify where leads are falling through the cracks
We show you which workflows will fix it, with real numbers