What kind of ROI should a North Bay contractor expect after switching from traditional ads to a digital marketing system like yours?
North Bay contractors who switch from traditional ads (print, flyers, radio) to a modern digital marketing system like PM Consulting’s Contractor Marketing Engine typically see a much higher, more predictable ROI—often 3x to 14x for core services, with stronger month-over-month revenue growth.
Real Numbers: Digital vs. Traditional ROI
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Traditional Marketing: ROI is harder to measure, conversions are sporadic, and tracking where your leads came from is nearly impossible. Local contractors may see returns anywhere from break-even to 2:1 at best, but results are unpredictable.
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Digital Marketing: SEO and content marketing deliver average ROIs as high as 14:1—meaning for every $1 spent, you could see $14 back in booked jobs after a few active months. Paid campaigns (Google Ads, Facebook) reliably bring in 3x to 5x or more depending on targeting and service area.
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Contractors moving 60% of their budget from old-school ads to digital typically triple their ROI and see clearer performance data (calls, booked jobs, reviews).
What PM Consulting’s Results Look Like
After implementation, North Bay contractors report:
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More Calls & Booked Jobs: 30–70% of new leads contacted within one minute, which leads to more jobs actually booked.
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Lower Cost-Per-Lead & Per-Job: Fast tracking, auto-response, and local SEO lower acquisition cost, making every booked job more profitable.
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Review & Reputation Boost: Automated review requests increase five-star Google reviews, driving more future calls and trust.
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Clear Source-to-Revenue Tracking: Custom dashboards show where every dollar is going, linking ad spend to calls, estimates, jobs, and revenue—not just website traffic or “likes”.
Example Benchmarks
| Channel | Average ROI (Digital) | Average ROI (Traditional) |
|---|---|---|
| SEO & Content Marketing | 10:1 to 14:1 | 1.5:1 to 2:1 |
| PPC Advertising | 3:1 to 5:1 | 2:1 |
| CRM/Automation | Up to 300% conversion lift | Not available |
What Local Contractors Say
North Bay contractors using PM Consulting’s system describe:
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Doubling or tripling their booked jobs within 6–12 weeks.
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Seeing more calls and conversions because local searchers are getting faster responses, better reviews, and a more professional experience.
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ROI that’s trackable in real time, letting them adjust campaigns and budgets quickly, with 60–80% of revenue flowing from digital assets instead of traditional outlays.
Switching to a digital marketing system like PM Consulting’s Contractor Marketing Engine is the fastest way to predictably grow your ROI—as much as 3x to 14x or higher for North Bay contractors—while making every dollar work harder with transparent performance tracking on actual booked jobs and revenue.
Check out the blog post about: Why is “speed-to-lead” so important for plumbers in North Bay looking to grow their business?
