How does PM Consulting track which marketing sources actually lead to more revenue for contractors?
Most contractors waste money on marketing because they cannot see what works and what doesn’t.
They boost Facebook posts, spend on Google Ads, pay for directory listings, or run local promotions without knowing which one leads to real booked jobs and real revenue.
At PM Consulting, we fix that problem.
We track every phone call, every form, every booking, and every sale.
We show you where leads come from and which marketing source turns into revenue.
This helps contractors spend smarter, close more jobs, and grow without guessing.
In this guide, we break down all the systems we use to track contractor marketing sources.
There are twenty of them.
Each one plays a key role in showing you what brings results.
Why Tracking Matters for Contractors
Contractors work in competitive markets. HVAC, plumbing, roofing, siding, renovations, windows and doors, electrical and more.
Every lead counts. Every job matters. You cannot afford to waste dollars on marketing that does nothing.
When everything is tracked, you get:
- Better decisions
- Higher ROI
- More booked jobs
- Faster follow-up
- Clearer priorities
- Less wasted spending
- Stronger marketing results
Google reports that businesses using proper tracking see up to two times higher revenue from the same budget because they know where to reinvest.
Contractors who track always outperform contractors who guess.
The 20 Systems PM Consulting Uses To Track Contractor Marketing Sources
Below are the exact systems we use to give you full visibility on where your revenue comes from.
Each one has a specific job, and together they give you a full picture of your lead flow.
1. Call Tracking
We assign unique tracked phone numbers to your ads, website, Google Business Profile and social campaigns.
Every call shows up inside your dashboard with the exact source attached.
You see clearly which channel made the phone ring.
2. Dynamic Number Insertion (DNI)
DNI swaps phone numbers automatically depending on where a visitor came from.
If someone comes from Google Ads, they see a Google Ads number.
If they come from Facebook, they see a Facebook number.
This gives you precise attribution without extra work.
3. Missed-Call Text Back
Every missed call triggers an automatic text asking the lead how you can help.
This does two things:
You recover leads you would have lost, and
You track the source of those missed calls with perfect accuracy.
4. Source-Based Lead Tagging
Every new lead gets an automatic tag.
Website. Google Ads. Facebook Ads. Google Business Profile. Email. Referral. Offline.
This creates clean reporting.
You never wonder where a lead came from.
5. UTM Tracking
UTMs are small codes attached to links.
They tell you the exact ad, keyword, or campaign that created the lead.
PM Consulting sets up UTMs on every campaign so your reports are accurate and deep.
6. Form Tracking
Every website form, landing page form and quote request is fully tracked.
You see what page the lead came from, what service they wanted, and which source generated the form submission.
7. CRM Pipelines
Your CRM pipeline becomes your command center.
We track every stage:
New Lead
Contacted
Estimate Sent
Estimate Follow-Up
Won
Lost
Unqualified
You see which sources convert and which ones bring low-quality traffic.
8. Attribution Reporting (First, Last and Multi-Touch)
Some leads come from one touch.
Most leads take several.
We track:
First-touch: where they found you
Last-touch: what made them contact you
Multi-touch: every step they took before booking
This gives contractors full clarity on the entire path.
9. Conversion Tracking on Websites
We track button clicks, form completions, quote requests, calls, bookings and chat engagements.
If someone interacts, you see it.
This helps refine your pages and improve conversions.
10. Tracking AI Chat and AI Phone Leads
PM Consulting uses AI chat and AI voice systems that talk to leads 24/7.
Every AI conversation is logged, recorded and tagged with the source.
This proves whether your AI assistant is generating revenue or not.
11. Email & SMS Tracking
Every email open, click and reply is tracked.
Every SMS reply is tracked.
You see which follow-ups convert and which ones need improvement.
12. Appointment Booking Tracking
When a homeowner books a call, consult or quote, we track:
Source
Service
Time
Conversion timing
Job value (once closed)
This links marketing → booking → revenue.
13. Revenue Tracking Inside GoHighLevel
The system tracks every closed job and attaches it to the lead source.
Google Ads may bring calls.
But if Facebook brings more profitable jobs, you will see that in the revenue reports.
This is where the real money is made.
14. Campaign ROI Dashboards
We build custom dashboards that show:
Cost
Leads
Bookings
Jobs won
Revenue
ROI
Everything updates in real time.
Contractors no longer wonder where their money goes.
15. QR Code Tracking
We generate QR codes for:
Yard signs
Truck wraps
Brochures
Proposals
Door hangers
Sponsorships
Every scan is tracked as a lead source.
Perfect for offline marketing.
16. Offline Marketing Tracking
We track traditional marketing like:
Radio
Billboards
Flyers
Trade shows
Home shows
Truck signs
Referral cards
If it brings leads, it gets tagged.
You see whether offline channels actually produce revenue.
17. Google Business Profile Lead Tracking
Google Business Profile is one of the strongest contractor marketing sources today.
We track:
Calls
Messages
Quote requests
Website clicks
Driving directions
This tells you how valuable your Google presence is.
18. Facebook & Google Ads Lead Tracking
Every ad is tied to:
Calls
Forms
Chats
Bookings
AI responses
Revenue
This lets you scale what works and shut down what doesn’t.
19. Call Recording and Call Scoring
We record calls so you can listen to how leads are handled.
We use call scoring to measure:
Lead quality
Sales process
Customer experience
Opportunities lost
This improves your team and your closing rate.
20. Lead Source Reports for Contractors
Finally, we generate full source reports that show:
Where leads came from
Which sources converted
Which sources produced revenue
Which sources wasted money
Contractors love these because the numbers are crystal clear.
How Contractors Benefit From This Level of Tracking
Contractors using full tracking consistently get:
- Higher conversion rates
- Faster follow-up
- More qualified leads
- Lower cost per acquisition
- Higher revenue per job
- Better monthly cash flow
- More predictable growth
Your marketing becomes simple.
Your decisions become smarter.
Your numbers become clear.
Why PM Consulting Tracks Better Than Other Agencies
Most agencies only track clicks, impressions or form fills.
That does not help you.
We track the entire journey:
Click → Lead → Booking → Estimate → Job → Revenue
This is how contractors grow.
This is how you stop guessing.
This is how you win your market.
Call to Action
If you want real tracking, real clarity and real revenue results, PM Consulting builds the complete system for you.
Visit: https://pmconsulting.ca
FAQ
What is the best contractor marketing source to track?
Google Business Profile, Google Ads and your website typically produce the best leads. But your data tells the truth.
How fast does tracking start working?
Within 24 to 48 hours once your tracking numbers, forms, UTMs and pipelines are set up.
Does tracking increase revenue?
Yes. Contractors using full attribution see higher close rates because they know where to spend their money.
Can PM Consulting set all this up?
Yes. We build everything for you, including tracking, CRM, automations, AI, ads and follow-up.
