The Secret Content Strategy Your Competitors Haven’t Discovered Yet!
Are you struggling to create relevant, engaging content for your business? Here’s an innovative, effective solution that leverages resources you likely already have: call tracking transcripts.
Many businesses use call tracking numbers, enabling them to record and analyze customer interactions. But here’s the next-level idea: turning these call recordings into actionable insights and targeted content. How exactly? Let me show you.
Step 1: Capture Your Calls
Use your call tracking system to record customer calls. These conversations contain direct insights into your customer’s questions, pain points, and concerns.
Step 2: Transcribe the Calls
Take a recorded call—say, a five-minute interaction—and transcribe it using any readily available transcription service. Once transcribed, you have a text-based resource brimming with potential content ideas.
Step 3: Use AI for Insight
Input your transcript into a large language model like ChatGPT, and request specific insights and content suggestions. For example, you might ask, “What pain points or content ideas are in this call?”
Here’s what you might get:
- Pain Point: Bad Credit
- Create a video or blog post addressing solutions and strategies for overcoming credit issues.
- Interest: How Free Estimates Work
- Produce content clearly explaining the process of your free estimates, highlighting transparency and ease of use.
- Service Clarification: $49 Bi-weekly Renovation Financing
- Develop a detailed guide or video explaining exactly how this financing option benefits customers and works practically.
- Testimonial Opportunities
- Share customer experiences, emphasizing real scenarios like financing choices, down payments, and overall satisfaction.
Key Lessons and Content Opportunities:
- Financing as a Hook: Clearly explain financing options and terms.
- Building Trust: Focus on clarity and transparency in your messaging.
- Overcoming Objections: Address concerns such as credit issues directly in your content.
- Simplicity and Accessibility: Demonstrate the ease of your processes and solutions.
Why It Works:
This approach eliminates guesswork. You’re creating precisely what your customers are already seeking, directly aligning content with customer needs. It isn’t fluff; it’s high-value content pulled straight from your customer’s voice.
Ready to Try It?
If you don’t currently use call tracking or want more guidance on effectively implementing this strategy, reach out! I’m here to help you turn customer interactions into impactful content.
Paul Meyers, PM Consulting
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