The One Weekly Habit That Skyrockets Contractor Leads — According to 3 SEO Pros
If you’re a contractor or home service pro trying to get more leads, more calls, and more booked jobs without spending a fortune on ads, we’ve got one word for you: blogging.
No, not the fluffy “influencer” kind. We’re talking about real-deal, boots-on-the-ground content — straight from the job site.
We sat down with our expert panel at PM Consulting — featuring founder Paul Meyers, SEO strategist Jessica Harper, and content lead Mike Carson — to talk about why weekly blogging is hands-down one of the most powerful marketing tools for contractors in 2025.
Why Should Contractors Even Care About Blogging?
“Most contractors think blogging is just for tech nerds or online stores. They couldn’t be more wrong.”
— Paul Meyers, Founder, PM Consulting
Paul gets straight to the point:
“Google doesn’t care if you’re a roofer, plumber, electrician, or landscaper. It cares if you’re posting useful, local content that helps searchers. When you write about the jobs you’re doing — with real photos and local keywords — you’re showing Google that you’re the expert in your area.”
In other words?
Blog = Trust. Trust = Traffic. Traffic = Jobs.
What Should Contractors Blog About? Keep It Simple. Keep It Real.
“Forget fancy copy. Just talk about what you do every day.”
— Jessica Harper, SEO Strategist
Jessica’s advice is gold for busy tradespeople.
“You don’t need to be a professional writer. Just describe your recent job — what you did, where you did it, what tools or materials you used. Add a few photos. Boom — you’ve got a blog post.”
Example topics:
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“How We Replaced a Leaky Roof in [City]”
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“Before & After: A Basement Reno in [Town]”
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“Fixing a Furnace in -30°C in [Region]”
This kind of content ranks locally and builds authority over time.
How Does Blogging Actually Help Me Get More Leads?
“One blog post a week doesn’t feel like much… until your phone rings 30% more.”
— Mike Carson, Digital Content Lead
Mike breaks it down:
“If you write just one blog a week, that’s over 50,000 words of fresh, keyword-rich content a year. You’re giving Google something new to crawl — every single week. That keeps your site active, builds domain authority, and helps you rank for local searches like ‘[City] plumber’ or ‘best roofer near me’.”
And guess what?
Consistent blogging sends a strong signal:
📈 “This business is alive. This business is active. This business gets jobs done.”
Real Results: From Page 3 to Page 1 in Under 90 Days
At PM Consulting, we’ve watched this strategy work again and again — especially for contractors in Northern Ontario.
Case in point:
A roofing company in North Bay came to us frustrated with being buried on page 3 of Google. After implementing weekly job blogs for just 10 weeks, they broke into page 1 — and their call volume jumped by 38%.
“We didn’t spend a dollar on ads. Just blogged our projects. That’s it.”
— Actual client, Roofing Company, North Bay
How to Start a Weekly Blogging Habit (Even If You’re Swamped)
Let’s keep it real. You’re busy. So here’s a dead-simple system to keep content flowing — even on your tightest weeks:
✅ The Contractor Blog Checklist:
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📸 Snap 3–5 photos during or after each job
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🧰 Write 800–1000 words: what you did, materials used, location, and any challenges
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🔑 Use local keywords like “plumber in Sudbury” or “HVAC install in Timmins”
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🌐 Post to your website’s blog once a week — ideally the same day every week
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📤 Share it on Facebook & Google Business Profile to double your reach
Need help writing it? That’s where we come in. 👇
No Gatekeeping. No BS. Just Results.
At PM Consulting, we’re not about buzzwords and vanity metrics. We’re about real strategies that generate real jobs.
We work exclusively with Northern Ontario contractors and home service pros, and we’ve seen time and time again how weekly blogging can transform your digital presence — and your bottom line.
💬 Ready to Grow Your Business? Let’s Talk.
📞 Paul Meyers — Founder, PM Consulting
🌐 pmconsulting.ca
📧 paul@pmconsulting.ca
No contracts. No gatekeeping. Just honest work that drives honest results.
Follow us for more straight-up marketing advice made for the trades.
Because if you’re building things every day — your website should be, too.
