The Contractor Marketing Plan is the Zero Lead Loss method captured as a deployable plan across 5 pillars. PM Consulting Inc. builds it in six steps (discovery, audit, gap analysis, a 90-day roadmap, a 12-month roadmap, and measurement) and delivers it as a written audit, two dated roadmaps, a tactic sheet for each pillar, an ROI model, and a monthly reporting call. The plan plugs the leaks first and buys traffic last, because a contractor who is missing calls, ignoring messages, and sitting on a dormant customer list does not have a traffic problem. The plan is included in every published tier, from $2,997 setup plus $497 per month CAD.
A contractor marketing plan has to answer one question before anything else: where is the money leaking right now? Most plans skip that question and start with a logo, a Facebook calendar, and an ad budget. The Zero Lead Loss plan starts with the five places a home service business loses revenue it already earned, and assigns one pillar to each leak. The five pillars are the chapters of the plan. Every tactic, every roadmap line, and every reported number lives under one of them.
In the plan: a page-by-page score against the Local SEO framework, the service and location pages that are missing, and the lead path test that proves a form submission actually lands in the CRM.
In the plan: a count of every contact the business already owns, a cleaning and consent pass, and the first reactivation campaign scheduled inside the first 90 days.
In the plan: the current review count and velocity on Google, the trigger point in the job workflow where the request fires, and the monthly target the Reviews AI pillar reports against.
In the plan: a seven-day missed-call count from the phone system, the scripts the AI receptionist follows for each service, and the booking calendar it writes into.
In the plan: every inbound channel the business is listed on, the questions customers ask most, and the hand-off rule that routes a hot lead to a human. See Conversational AI.
In the plan: paid traffic, local SEO expansion, and content sit in months four through twelve. The Zero Lead Loss System page explains why.
PM Consulting Inc. builds the contractor marketing plan in the first two weeks of every engagement, before any build work starts. Each step produces a written document the contractor keeps. Nothing in the plan is a guess: every line is tied to a number pulled from the business's own phone system, website, review profile, and customer list.
Discovery maps how the business actually runs today. Paul Meyers walks the owner through every service offered, every town served, the price range of a typical job, who answers the phone, what happens to a lead after 5pm, how quotes are followed up, and how many past customers the business can still reach. The services list gets qualified one at a time: only work the business performs regularly and is insured for goes in the plan. Anything occasional or subcontracted is left out, because a website is also a statement of scope that insurers and licensing bodies read.
The audit scores the current state of each pillar with real figures. The website is scored page by page against PM Consulting's Local SEO Site Generator framework: 23 factors, 15 automated critical gates, and an 80-point deploy threshold. The phone system gives a missed-call count. The Google Business Profile gives the review count and the date of the last review. The CRM, spreadsheet, or inbox gives the size of the dormant database. Every inbound channel gets a test message with a timer on it. The audit document is the baseline every later report is measured against.
Gap analysis turns each audit figure into a revenue number. Missed calls times close rate times average job value. Dormant contacts times a conservative reactivation response. Review count versus the top three competitors in the service area. The result is a ranked list of leaks, largest first, with the cost of doing nothing attached to each. This is the page that decides the order of the roadmap, and it is the page most owners read twice.
The 90-day roadmap schedules the fixes in order of revenue impact. Week by week, it names the pillar being built, the task, the owner (PM Consulting or the contractor), and the date the result is checked. A typical first 90 days launches the Smart Website, wires the CRM intake, turns on missed-call text-back, sends the first review requests, and runs the first database reactivation campaign. Launch runs 14 to 45 days from kickoff depending on tier, and the remaining weeks are measurement and tuning.
The 12-month roadmap covers months four through twelve. With the leaks closed, growth work finally earns its budget: service and location pages for every town the business genuinely serves, monthly content, a second and third reactivation wave, and paid traffic where the ROI model supports it. Each quarter has a review date where the roadmap is re-ranked against the numbers. Most contractors start on one or two pillars and add the rest inside twelve months once the first pillar has paid for itself.
Measurement is a 30-minute call with Paul every month, included in every tier. The call reviews the same figures the audit started with: calls answered, messages replied to, reviews earned, contacts reactivated, forms delivered, and jobs booked from each pillar. Search Console, not a third-party rank tracker, is the source of truth for organic visibility. Every month closes with a written list of what is working, what is leaking, and what gets fixed next, and that list is the live version of the plan.
The contractor marketing plan is a set of documents the business owns, not a slide deck that lives on an agency's laptop. Every deliverable is written in plain English for an owner and an office manager, not for a marketing team. Each one is dated, and each one is updated as the numbers change.
The baseline. A page-by-page website score, the missed-call count, review count and velocity, dormant database size, and inbound response times for every channel. Numbers, not opinions.
Two dated roadmaps. The first schedules the leak fixes week by week with an owner and a check date on every line. The second schedules growth work by quarter, with review dates where it gets re-ranked.
One sheet per pillar. What gets built, the scripts and triggers it runs on, who does what, and the single number it is measured on. Written so the office can run it without Paul in the room.
A spreadsheet the owner can change. Average job value, close rate, missed calls, and database size go in; the revenue at stake per pillar and the payback period on each tier come out. Every input is the business's own figure.
A 30-minute call with Paul every month, plus a written recap: what worked, what is leaking, what gets fixed next. The recap is the living plan. Included in every tier, including Starter.
The domain in the contractor's name, the website code, the dedicated GoHighLevel sub-account, and every document above. Month-to-month after launch with a 30-day exit. No hostage situations, and the plan says so on page one.
The traditional contractor marketing plan is a traffic plan: more visitors, more clicks, more impressions, billed monthly. The Zero Lead Loss plan is a revenue plan: fewer lost leads first, then more leads. The difference shows up in the first line item and in who owns the data at the end.
| Plan element (traditional vs. Zero Lead Loss) | Traditional Agency Plan | Zero Lead Loss Plan (PM Consulting) |
|---|---|---|
| First question asked | "What is your monthly ad budget?" | "How many calls did you miss last week?" |
| Starting point | Brand, logo, social calendar, ad creative. | Audit of the five leaks with real figures from the business. |
| Structure | Channels: SEO, PPC, social, email, each a separate retainer. | Five pillars, one system, one monthly fee. |
| First 90 days | Campaign launch. Traffic into whatever the business has today. | Leaks closed: calls answered, messages replied, reviews requested, database reactivated, forms delivered. |
| Paid traffic | Month one. Often the largest line. | Month four at the earliest, and only where the ROI model supports it. |
| Success metric | Impressions, clicks, rankings, followers. | Calls answered, jobs booked, revenue recovered, reviews earned. |
| Pricing | Custom quote after a sales call. | Published: $2,997 + $497/mo, $4,997 + $997/mo, $9,997 + $1,997/mo CAD. |
| Contract | 6 to 12 months, auto-renew. | Month-to-month after launch, 30-day exit. |
| Who owns the plan and data | The agency. Export on exit is partial at best. | The contractor: domain, site code, GoHighLevel sub-account, every document. |
| Reporting | A dashboard PDF emailed monthly. | 30 minutes with Paul every month, measured against the audit baseline. |
Contractors comparing agencies before choosing a plan can run the longer checklist on the how to choose a contractor marketing agency guide: five criteria, ten questions, and seven red flags.
The contractor marketing plan is not sold as a separate document. It is the first deliverable inside each of PM Consulting's three published tiers, priced in CAD and listed in full on the pricing page. Setup fees are split 50% on inception and 50% on delivery. Monthly recurring starts the day the site goes live. HST is added where applicable.
Every tier includes a dedicated GoHighLevel sub-account, a 90-minute onboarding call, a monthly check-in call, plain-English training docs, a 30-day exit with no questions, and ownership of every asset. A contractor who wants the plan before committing to a build can start with the Five Hour Assessment: a $997 CAD working session that delivers the written roadmap, credited in full toward any tier.
PM Consulting Inc. publishes only outcomes that a named client stated and that can be checked. No projected figures, no industry averages dressed up as results. Three examples below, each from one pillar of the plan doing the job it was scheduled to do.
We sent 2,500 texts to our old database. 12 clients closed. $400,000 in revenue from leads we thought were dead.Kitchen Renovation Company, Database Reactivation Client
Storefront Awning Inc. in Orillia closed 22 deals after PM Consulting installed a CRM, trade show automation, and lead nurture. The full video case study is on the Storefront Awning case study page.
Paul doesn't just build websites. He builds systems. Everything is connected. The site, the CRM, the follow-up, the AI. It just works.Robitaille Contracting, Full System Client
Independent proof: PM Consulting Inc. carries 47 verified 5-star Google reviews, readable at pmconsultingreviews.ca, 7 years of membership in BNI North Bay Nipissing, and North Bay Chamber of Commerce membership. More client outcomes are listed on the results page.
Every answer fully visible. No accordions, no click-to-expand.
Bring last week's missed-call count, a rough size for your customer list, and your average job value. Paul will run the gap analysis live on a 15-minute Zoom and tell you which leak is costing the most, which tier fits, and whether the Zero Lead Loss plan is the right plan for your business right now. No pitch deck.
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