Website Design North Bay
Getting it Right for Google and Your Customers!
You know, it’s almost too easy these days to whip up a website. You can have something that looks slick in no time. But here’s the thing – a pretty website that nobody sees, or that Google doesn’t understand, is like having a brand new snowmobile in July… nice to look at, but not exactly getting you anywhere!
That’s where the real magic of website design comes in. Here at PM Consulting in North Bay, we’ve spent the last decade not just building beautiful websites, but building websites that work. We’re talking about getting those coveted eyeballs on your page – both from potential customers and from the big G itself, Google.
So, what’s the secret sauce? Well, it’s a two-pronged approach, and honestly, neither can live without the other.
First up: your users. They are the heart and soul of your business, right? So, when we build a website, the absolute number one priority is creating a fantastic experience for them. Easy navigation, clear information, and a design that screams “this is exactly what I’m looking for!” That’s the goal.
Secondly, we’ve got to speak Google’s language. Think of it this way: Google is like the ultimate librarian of the internet. You want them to easily find your book (your website) and know exactly what it’s about so they can recommend it to the right readers.
How do we do that? It’s all in the details. We’re meticulous about setting up the crucial behind-the-scenes elements. I’m talking about:
- Title tags: That little bit of text you see in the browser tab? It’s prime real estate! We make sure it clearly states what the page is about, often including your city and key service. For example, on the basement renovations page for EG Custom Home Renovations, you’ll see we’ve included “Basement Renovations North Bay.” Google instantly knows what that page is all about. The sweet spot? Under 60 characters, and we nail it every time!
- Meta descriptions: Think of this as the enticing snippet that appears below the blue link in Google’s search results. It needs to grab attention and tell people why they should click. Again, we keep it concise – under 160 characters – and packed with relevant info.
- H1 tags: This is the main headline on your page. It’s like the title of a chapter in a book. There should only be one per page, and it needs to clearly tell both users and Google what the main topic is. It’s super important for setting the stage!
And it doesn’t stop there! We also implement schema markup on every page. Think of schema as providing extra context to Google, helping them understand the different elements on your page – is this a product? A service? A local business? It’s like giving Google the cheat sheet!
I remember when we launched the new website for EG Custom Home Renovations (https://www.egchomerenovations.ca/), the difference was night and day. Suddenly, they were getting more inquiries for basement renovations, exactly the kind of work they were looking for! It wasn’t just a prettier website; it was a smarter website.
The same goes for Gaet’s Flooring Contractors (https://www.gaetsflooringcontractors.ca/). They saw a significant uptick in leads after we focused on clearly outlining their services on the homepage and creating dedicated pages for each type of flooring they offer. It makes perfect sense, right? Someone searching for “hardwood flooring installation North Bay” is much more likely to find them.
And let’s not forget Scrapmaster (https://www.scrapmaster.ca/). By clearly defining their services and service areas, they’ve been able to connect with more customers looking to get rid of their scrap metal. It’s all about making it easy for the right people to find you. All three of these clients launched their revamped sites in late 2024 and have been experiencing more business ever since. It’s a testament to the power of thoughtful website design!
Another key strategy we use is building out location pages. Let’s say you’re a plumber in North Bay, but you also serve Callander. Creating a specific page targeting “plumber in Callander” can work wonders! Remember, each URL is like its own mini-website in Google’s eyes. This allows you to rank in multiple communities.
Beyond the technical stuff, user experience is paramount. We make sure your phone number is click-to-call, making it super easy for people to get in touch. We strategically place calls to action, like “Get a Free Estimate,” throughout the site because ultimately, we want to drive new business for you.
And here’s a pro tip that’s often overlooked: embed your Google Business Profile above the footer on your homepage. It’s a huge trust signal! Seeing those five-star reviews right there builds instant credibility.
So, yes, having a visually appealing website is important. We pour a lot of effort into nailing your brand and creating a design you’ll love. But we never forget that a beautiful website without traffic is like that brochure gathering dust.
We’re PM Consulting, a digital marketing agency right here in North Bay, and we’re passionate about building websites that not only look fantastic but also deliver real results. If you’re curious about how your current website stacks up, or if you’re ready to take your online presence to the next level, we’d love to chat!
Remember to always own and control your data, which means you need a CRM to do just that. Check out ours – CRM All-in-One Sales and Marketing Platform.
Want to see how your website is performing?
Ready for a website that brings in more leads?
Request a Free Website Estimate!
Or give us a call at (705) 491-2627. Let’s build something amazing together!
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