Social Media Marketing for Contractors is a standalone PM Consulting Inc. service that runs a home service business's Facebook, Instagram, and LinkedIn as a managed lead channel: organic posting, paid boosts, community management, review campaigns, before-and-after content, and same-day message triage. The result is finished work seen by the neighbours, the referral partners, and the slow-deciding homeowners who never search Google first. PM Consulting runs it in six stages and quotes it per scope. It is sold separately, outside every 5-Pillar Program tier and outside the Content Systems pillar.
A homeowner hires a contractor on proof and trust, not on a search ranking. Social media is the one channel where both show up at once: the photo of the finished deck, and the neighbour's comment underneath it saying the crew was on time. Most contractors post when they remember to, answer messages when they get home, and boost nothing. That gap is what this service closes.
A crew finishes a kitchen, snaps two photos, and they sit in a camera roll for nine months. The one post that goes up has no before shot and no town named.
Every finished job becomes proof the next customer can see.
A neighbour recommends a roofer in a Facebook group. The homeowner taps the name, finds a page last updated two winters ago, and calls the company whose page looked alive.
A page that confirms the referral instead of killing it.
A bathroom gets talked about for six months before anyone asks for a quote. The contractor who shows up every week in that window is the one they remember.
Stay in front of the homeowner for the whole six months.
"How much for a fence like this one?" gets sent from the couch. It gets read on Tuesday. By then two other contractors have already booked the site visit.
Quote requests in the inbox get answered the same day, every day.
Social media marketing fills the top of the funnel. Catching the lead once it arrives, answering the phone, chasing the quote, and asking for the review is the job of the Zero Lead Loss System. Social media sends more local people into that system. It does not replace it.
PM Consulting Inc. runs social media marketing for contractors on three platforms, because those are the three where a home service business's customers, referral partners, and commercial buyers actually spend time. Each platform has a different job.
Where the referral conversation already happens: community groups, neighbourhood pages, Marketplace, and the Business Page a homeowner checks before they call.
Be the name that gets confirmed when a neighbour asks for a recommendation.
What goes out: job posts with the town named, review shares, seasonal reminders, and boosts targeted to the service area.
Built for before-and-after: a reel of cabinet doors coming off the sprayer, a carousel of a bathroom from demo to grout.
Finished work that a homeowner saves, shares, and shows their spouse.
What goes out: before-and-after sets, short process video shot on the crew's phones, and a grid that reads as a portfolio when a homeowner lands on it.
Property managers, general contractors, realtors, insurance adjusters, and the BNI members who send work. They are on LinkedIn at 7am, not Instagram.
Referral partners who think of the business first.
What goes out: owner-voiced posts about commercial jobs completed, crew and hiring milestones, and partner shout-outs.
PM Consulting Inc. delivers social media marketing as six connected pieces. The contractor's job is to send the photos. Everything after that is handled.
A fixed number of posts per week, written into the quote, across the chosen platforms. Every post is written in the business's voice, scheduled in advance, and built from the business's own job photos, videos, and reviews. Posts name the town and the trade, so a homeowner in Callander knows the crew works in Callander.
Small, measured spend behind the posts that earn it. PM Consulting uses the dollar-a-day method: about one dollar a day for seven days on a handful of posts, then real budget behind the one that earns saves, shares, and messages. Ad spend runs through the contractor's own ad account and is billed by the platform, separate from the service fee.
Comments, reviews, tags, and group mentions answered within business hours in the business's own voice. A thank-you under a five-star review, a straight answer to a "do you service Sturgeon Falls?" comment, and a documented reply to a complaint before it becomes a thread.
Scheduled campaigns that ask recent customers for a Google review, share the ones that come in, and turn the best lines into posts. Automated review requests from the CRM are the Reviews AI pillar, sold separately.
Run as a system, not an afterthought: a one-page photo checklist for the crew (before, during, after, same angle), a shared album, and a monthly batch of edited before-and-after sets for every platform. Real jobs only. No stock photos and no generated images presented as the contractor's work.
Every direct message and comment that asks for a quote is answered the same business day, qualified with two or three questions (town, job, timing), and handed to the contractor with the homeowner's name and number. If the business also runs the Conversational AI pillar, the handoff lands in the CRM. That pillar is sold separately.
Social media marketing is a standalone PM Consulting Inc. service. It is quoted, scheduled, and invoiced on its own. It is not part of any 5-Pillar Program tier, and it is not part of the Content Systems pillar. The lists below draw the line so there are no surprises on the invoice.
PM Consulting Inc. runs every social media marketing engagement through the same six stages. Platforms, posting frequency, ad scope, and community management hours are written into the quote before the first post.
The audit reads every existing page and profile: who holds the login, what the best-performing posts have in common, where messages sit unanswered, and what competitors in the same towns are posting. It also checks that the Meta pixel, the ad account, and the Business Manager belong to the contractor, not to a former agency. Nothing gets posted until the business owns its own accounts.
Strategy sets the platforms, the content mix (proof, education, reviews, crew, offers), the towns to name, the voice, and the one action every post points to: call, message, or request a quote. A roofer chasing insurance work and a roofer chasing residential re-roofs get different strategies.
A 90-day calendar lists every planned post by date, platform, format, and source asset, so the owner sees three months on one page and can pull anything before it goes live. The crew gets the photo checklist that feeds it.
Posts are written, designed, and scheduled in advance. The owner approves the first month post by post. After that, approval sits on the calendar and posts go out unless the owner pulls one. Comments and messages are handled every business day.
The monthly report counts reach, saves, shares, profile visits, messages, and quote requests, by platform and by post. Follower counts are reported but never used to decide anything. The question every month is: which posts produced a message or a call?
Winners get re-posted and boosted. Formats that did nothing for two months are cut. The next 90-day calendar is built from the data, not from a template. Social media marketing for contractors compounds when it is run this way, and stalls when it is run as "post something on Tuesday."
PM Consulting Inc. publishes three to five posts a day to seven platforms on its own accounts, scheduled and syndicated through GoHighLevel, and judges the results the way a client's would be judged: by messages and booked calls, not by follower count. The PM Consulting portfolio lists 22 client websites, and the business carries 47 verified 5-star Google reviews, published independently at pmconsultingreviews.ca.
This page promises no lead count, follower number, or viral post. What a managed channel produces depends on the quality of the jobs, the photos the crew sends, the ad budget, and the towns served. Every month's report shows what the system produced, and the quote scales up or down from there.
More client outcomes, including the Storefront Awning case study, are on the results page.
Social media marketing for contractors from PM Consulting Inc. is custom quoted per scope. There is no package price on this page, because three posts a week on Facebook and daily posts, boosts, and a monitored inbox on three platforms are not the same purchase, and one published number would misprice both. Paul Meyers scopes the engagement on a 15-minute fit call and sends a written quote, with every deliverable and frequency listed, before any work starts.
One, two, or all three. Each added platform adds posts, formats, and an inbox to watch.
Three posts a week on one platform is a different engagement from daily posting on three.
None, boosts only, or managed local campaigns. The management is quoted. The spend goes to the platform through the contractor's own ad account.
Business-hours comment replies, or full DM triage with same-day quote handoff and a shared inbox.
For comparison only: the 5-Pillar Program has published CAD pricing on the pricing page, from $2,997 setup plus $497 per month for Smart Website Starter to $9,997 setup plus $1,997 per month for Lead Flow Engine. Those prices do not include social media marketing. A social media quote is separate from, and in addition to, any tier, and separate from the Content Systems pillar.
The Content Systems pillar posts to social platforms, so contractors sometimes assume it is social media marketing. It is not. Syndication republishes content the system already produced. A managed channel creates, boosts, replies, and follows up.
| Question (social media marketing vs. Content Systems) | Social Media Marketing for Contractors | Content Systems pillar |
|---|---|---|
| What it is | A managed social channel: strategy, original posts, paid boosts, replies, review campaigns, DM triage. | Content production and distribution: blog posts, one source piece syndicated to seven platforms, email and SMS sequences, FAQ pages. |
| What goes out on social | Original, platform-native posts built from the contractor's jobs, reviews, and crew, plus paid reach behind the winners. | Adapted versions of content the system already made: one source piece republished to up to seven platforms. |
| Who answers comments and messages | PM Consulting, within business hours, with same-day quote handoff. | Not part of the Content Systems scope. Syndication publishes. |
| Paid boosts and local ads | Included as a managed deliverable (spend billed by the platform). | Not part of the Content Systems scope. |
| Review campaigns | Included. | Not included (automated review requests are the Reviews AI pillar). |
| How it is priced | Custom quote per scope. | Inside the 5-Pillar tiers on the pricing page. |
| Included in the other? | No. A social media engagement includes no pillar and no tier. | No. No tier and no Content Systems scope includes social media marketing. |
| Can they be combined? | Yes. Both run side by side, and the 90-day calendar accounts for both. | Yes, with social media marketing added on top, quoted and invoiced separately. |
Which comes first? If the phone goes unanswered and quotes go unreturned, fix the leaks first. The contractor marketing plan shows how PM Consulting orders that work. Once the lead system is sound, social media marketing is the channel that feeds it.
Social media is also where a brand gets seen most often. A contractor whose logo, colours, and voice change from post to post sees it on the Instagram grid first. Brand Identity for Contractors fixes that, and the two are often bought together: brand first, then the channel that shows it off. Each is quoted separately.
Every answer fully visible. No accordions, no click-to-expand.
Bring your Facebook page login, the last five photos your crew took on a job, and a rough idea of how many posts a week you could stand behind. Paul will tell you on a 15-minute Zoom which platforms are worth your money and what a written quote would cover. If your bigger problem is missed calls, he will say that first.
Book Your 15-Minute Fit Call